Article on PS3 campaign is basically about them bringing back the cool white room campaign. But they are trying to turn it into something mass market and that is scary. Not the good kind of scary that they had going last year, a bad kind of scary. Like clowns and large annoying teachers who want you to write three papers in one week scary.
They are going to be highlighting their system selling games: Uncharted Drake's Fortune, Heavenly Sword, Ratchet and Clank Future Tools of Destruction. These are more or less ALL their games coming out this fall other than Haze and all their multiplatform games. Which, of course, they can't count on any of these coming out except for the ones listed above. So that is probably why they are focusing on them.
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